Bespoke Bridal Couture & Rentals

Our Story

New Wiyah Shop celebrates South Asian heritage with regal bridal couture.
Professional portrait of Waseem Malik, founder and CEO of New Wiyah Shop, wearing a refined dark designer sherwani in a luxury South Asian / Pakistani bridal boutique with opulent embroidered lehengas displayed in soft background.
Professional portrait of Waseem Malik, founder and CEO of New Wiyah Shop, wearing a refined dark designer sherwani in a luxury South Asian / Pakistani bridal boutique with opulent embroidered lehengas displayed in soft background.

Waseem Malik

Founder & CEO Waseem Malik established New Wiyah Shop to redefine South Asian bridal fashion. Combining centuries-old zari embroidery with modern luxury tailoring, our boutique offers both custom made-to-order masterpieces and high-end rental couture. Located in Faisalabad, we craft timeless bridal lehengas and regal maxis that honor royal craftsmanship while ensuring every bride looks majestic on her special day.

Macro photography of opulent gold zari thread work and intricate beadwork on deep crimson silk wedding garment, regal South Asian / Pakistani bridal attire detailing, dramatic studio lighting.
Macro photography of opulent gold zari thread work and intricate beadwork on deep crimson silk wedding garment, regal South Asian / Pakistani bridal attire detailing, dramatic studio lighting.

Craftsmanship

Every bridal lehenga is hand-embroidered by master artisans using metallic gold threads, silk, and royal zari embellishments.